Pitch Hive Book Club: ‘Testing Business Ideas’, By David J. Bland & Alex Osterwalder

Hey there!

We recently added a new ‘book we love’

and want to share some useful insights with you.

The Book:

Testing Business Ideas — By David J. Bland & Alex Osterwalder

What is it about?

• The title gives it away…
• Models and techniques to help confirm the ‘Feasibility, Viability and Desirability’ of a product/service/feature
• Builds on previous books from the Strategyzer the team utilising ‘The Business Model Canvas’ & ‘The Value Proposition Canvas’ (note: you don’t need to have read the others before reading this)

Who is the book for?

• Anyone looking to test the viability of a product, service or feature before they start building anything

Key takeaways?

• Proper validation will save you time and money
• Whether it is a totally new business idea, a new product/service or just a feature — proper validation before you build anything is keyThe process is iterative and requires structure

Why Read?

• This book will help you start testing business ideas, boost your testing skills and scale your testing whether you are a solo entrepreneur or work within a large organisation. Specifically:
• Learn how the testing process works
• Design and run your first experiments
• Reduce the risk and uncertainty of your business idea
• Fine-tune your testing process
• Discover an extensive experiment library that goes beyond interviews, surveys and minimum viable products
• Bullet-proof your business idea with stronger evidence then you’ve ever gathered before
• Learn about experimentation ceremonies
• Be able to share an extensive testing library with all your teams

Get the book now!

Other Useful links:

• Pitch Hive Brief — ‘How to Validate Start-up Ideas’
• Some free resources before you buy can be found on the Strategyzer website here
• Utilise online collaboration tools such as ‘Trello’ to start working on your validation
• Board of Innovation free Validation Guide

We love feedback, let us know what you think!

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